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frequently-issued ones,  and of older journals  over newer  ones. Particularly in  the  latter case,  such
              journals have a larger citable body of literature than smaller or younger journals. Perhaps the most
              important and recent use of JIF is in the process of academic evaluation. The impact factor can be used
              to provide a gross approximation of the prestige of journals in which individuals have been publishing.
              This  is  best  done  in  conjunction  with  other  considerations  such  as  peer  review,  productivity,  and
              subject specialty citation rates.

              There have been many innovative applications of JIF, primarily providing librarians and researchers
              with  a  tool  for  the  managing  library  journal  collections.  In  market  research,  the  IF  provides
              quantitative  evidence  for  editors  and  publishers  for  positioning  their  journals  in  relation  to  the
              competition, especially others in the same subject category. JIF along with other JCR data may also
              serve advertisers interested in evaluating the potential of a specific journal.


              Limitations of JIF


              The  Impact  Factor  is  an  arithmetic  mean  and  it  doesn’t  adjust  for  the  distribution  of  citations.  This
              means that one highly-cited article can have a major positive effect on the JIF, skewing the result for
              the two years. Most journals have a highly-skewed citation distribution, with a handful of highly-cited
              articles and many low- or zero-cited articles.

              The Impact Factor only considers the number of citations, not the nature or quality. An article may be highly
              cited for many reasons, both positive and negative. A high IF only shows that the research in a given journal
              is being cited. It doesn’t indicate the context or the quality of the publication citing the research.
              Impact Factors cannot be compared across different subject areas. Different subject areas have different
              citation patterns, which reflects in their IFs. Research in subject areas with typically higher IFs (cell
              biology or general medicine, for example) is not better or worse than research in subject areas with
              typically lower IFs (such as mathematics or history).

              The JCR doesn’t distinguish between citations made to articles, reviews, or editorials. So that the IF doesn’t
              penalize journals that publish rarely-cited content like book reviews, editorials, and news items, these
              content types are not counted in the denominator of the calculation, however, citations to this kind of
              content are still counted increasing the IF without any offset in the denominator of the equation.

              Impact  Factors  can  show  significant  variation  year-on-year,  especially  in  smaller  journals.  As  IFs
              are  average  values,  they  vary  year-on-year  due  to  random  fluctuations.  This  change  is  related  to
              the journal size (the number of articles published per year), the smaller the journal, the larger the
              expected fluctuation.


              Immediacy Index, Five Year Impact Factor


              To supplement the IF dynamics, Clarivate brings out two other indices, which are more relevant for
              discipline-specific usage.
              The Immediacy Index is the average number of times an article is cited in the year it is published,
              for example, in case we are considering Immediacy Index for the year 2019, then the publications
              and the citations are from 2019 only. It is similar to JIF, except the window for both the numerator
              and the denominator is restricted to the JCR data year. The journal Immediacy Index indicates how
              quickly articles in a journal are cited. A related idea, the Aggregate Immediacy Index indicates how
              quickly articles in a subject category are cited. It is a per-article average, the Immediacy Index tends
              to discount the advantage of large journals over small ones. However, frequently-issued journals may






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